Clik here to view.
Recent calls for "best before" dates on food to be scrapped could play into the hands of Domino Printing, which has just linked up with a US group to develop technology to make eggs safer.
Domino is paying $50m for a 15% stake in TEN Media which uses systems developed by NewMarket Impressions, a company controlled by billionaire investor Ron Burkle. Domino is supplying laser and ink jet coding equipment to the business, which has developed a system to mark trace codes and certified fresh dates onto eggs.
According to Domino, more than 500m of the 6bn eggs produced in the US each year were recalled to due salmonella, and recent legislation requires producers to step up efforts to prevent the disease. Domino's managing director Nigel Bond said:
The simple "best before" date is no longer an adequate protection, today full tracebility of products from source to the point of consumption are increasingly required. In partnering with NMI I believe Domino has a unique opportunity to deliver full compliance systems and as a result to increase significantly our market share of laser and ink jet coders.He said the first priority would be the US egg industry, with plans to expand globally. Domino's shares are 21.5p higher at 630.5p.
